Abstract Journal of Relationship Marketing (JRM) is a Journal of high repute. The journal
invites high-quality publications that are original and peer-reviewed in relationship …

This bibliometric study aims to evaluate the state of art of the relationship management
literature over the period 1997–2022. Data from 22,926 citations from 219 articles published …

This paper examines the issue of relationship marketing (RM) in SSCI. Using citation
analysis from the Web of Science, the study shows that 170 articles related to RM were …

Interest in the role of marketing has grown in recent decades due to its impact in brand
value, value creation for customers, profitability of customer base, and organizational results …

Using bibliometrics, this study provides a comprehensive overview of Journal of Marketing
Theory and Practice (JMTP) during 2005–2019. The study finds that JMTP has positioned …

Abstract Journal of Business Research (JBR) is a journal of international repute that
publishes original, peer-reviewed, and empirical research in business and management …

Abstract The International Journal of Research in Marketing (IJRM) publishes
groundbreaking research on a range of topics related to marketing. Academics, scholars …

This paper surveys customer relationship management (CRM) technology trends and
forecasts using bibliometric analysis from 1989 to 2009 with topic as “customer relationship …

This is a bibliometric study of the publications about customer relationship management
(CRM), as one of the nowadays most implemented and extended enterprise management …

This study applies bibliometrics to track the progressive evolution of the 27 years of the
Journal of Strategic Marketing (JSM) between 1993 and 2019. From 15 articles in 1993 …