Transaction cost theory (TCT) has been fruitfully applied to a wide range of organizational
phenomena, as reflected in a vast and evolving body of research. However, in part due to …

Transaction cost theory (TCT) is one of the most dominant theoretical perspectives in
contemporary business-to-business (B2B) research. Our article provides a brief review of …

Transaction cost economics (TCE) is one of the leading perspectives in management and
organizational studies, yet debate continues regarding its empirical support. In this paper …

Oliver E. Williamson (1932–2020), joint recipient of the 2009 Nobel Memorial Prize in
Economic Sciences, has been the main intellectual force driving the application of …

Transaction cost theory emerged over 80 years ago yet still continues to exert an important
influence on marketing thought. In this article, I examine the past, present and future of this …

Transaction cost economics (TCE), and more specifically the version of TCE that has been
developed by Oliver,,), has become an increasingly important anchor for the analysis of a …

Transaction cost economics (TCE) relies on three behavioral assumptions in predicting how
firms choose governance structures—bounded rationality, opportunism, and risk neutrality …

Scholarship at the intersection of transaction cost economics (TCE) and marketing has
enjoyed an impressive record of growth over the past three decades, and the future …

This Article summarizes and assesses the growing body of empirical research in transaction
cost economics (TCE). Originally an explanation for the scale and scope of the firm, TCE is …

This book examines transaction cost economics, the influential theoretical perspective on
organizations and industry that was the subject of Oliver Williamson's seminal book, Markets …