This research is to study the impact of digital marketing on consumer engagement and
purchase intention, consumer engagement on purchase intention, and the mediating effect …

In this era of globalization or better known as the Industrial Revolution 4.0 Technology trend,
digital marketing is the most effective place to increase sales of a brand, and Realizm87 is …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

In this study, customer relationship management will be used as a mediating variable to
examine the effects of digital marketing and trust on online purchase choices made by e …

This research aims to analyze the impact of digital marketing, sales promotion, and
electronic word of mouth on customer purchase intention at TikTok Shop in Manado. The …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Beberapa lokasi di Yogyakarta memiliki peninggalan bangunan kebudayaan yang menarik
bagi wisatawan baik lokal maupun mancanegar. Pengelolaan Pariwisata meliputi fasilitas …

This research was conducted at Kopi Si Budi Surakarta and uses a survey method
conducted on Kopi Si Budi's Instagram followers. The population of the research is all of …

This empirical research aims to test and prove the effect of marketing strategy through digital
marketing on purchasing decisions and the brand image variable is a mediation. Data were …

Nowadays online shopping industry is growing rapidly, and social media platforms are a
major part of promotional activities for many companies in Indonesia. The research aims to …