The purpose of this paper is to explore the relationship among corporate image and
reputation, service quality, customer satisfaction and customer loyalty through a case …

How to Boost customer satisfaction and customer loyalty is a golden rule of that business
create profit in low profit era. This study aims to describe the relationship between corporate …

Organizations are nowadays concerned with managing their corporate image. There is a
strong positive correlation between people's perceptions of a company and pro-corporate …

Prior research suggests that corporate image and reputation can contribute to relationship
marketing and customer loyalty. However, little empirical evidence supports the influence of …

In the present competitive environment, corporate reputation and corporate image are
acknowledged as having the potential to impact on customer loyalty toward the firm …

Purpose–The purpose of this paper is to assess whether corporate reputation can be
analyzed or not with the present impressions related to “service quality that the customers …

The use of positive corporate image by companies continues to be a popular method to
support the customer satisfaction, and to encourage his/her trust on the company, and lead …

Purpose–Several studies on corporate reputation have proposed a customer‐based
approach for assessing corporate reputation. Other studies proposed examining corporate …

The competition for customers among telecommunication firms in Malaysia is fierce. The
competition among them is not only limited to new customers but also to the respective …

The relationship between corporate image and reputation has not been well investigated
because most studies only analyze corporate image or reputation separately. This study …