Pengaruh Digital Marketing, Brand Equity Dan Streamers Credibility Terhadap Purchase Intention Konsumen Daring Di Kota Batam Melalui Live Streaming

F Febriani, F Cuandra - Jurnal Bisnis dan Manajemen, 2023 - ejournal.penerbitjurnal.com
Technological advances make the latest innovations in marketing systems such as digital
marketing. This study aims to examine the effect of digital marketing consisting of social …

THE INFLUENCE OF DIGITAL MARKETING, WORD OF MOUTH, BRAND TRUST AND BRAND IMAGE ON THE PURCHASE DECISION OF BRAND ES TEH …

FOD Mukti, M Isa - Jurnal Ilmiah Manajemen Kesatuan, 2024 - jurnal.ibik.ac.id
Social media is widely used in the business world for marketing activities such as Social
Media Marketing which aims to introduce products or services, provide and share …

Predicting Factors that Influence Consumer Purchase Intention for Online Shopping When Seller Live Streaming on Social Media

S Ahsanti, U Suhud - Jurnal Dinamika Manajemen Dan Bisnis, 2022 - journal.unj.ac.id
The purpose of this study was to example the effect of shopping orientation, sales promotion
and trust on purchase intention to shop online when seller was live streaming on social …

The Influence Of Digital Marketing And Electronic Word Of Mouth To Purchase Intention

R Antarizkia, ME Arif - Jurnal Manajemen Pemasaran Dan Perilaku …, 2022 - jmppk.ub.ac.id
The increasing development of technology and the easier it is to access the internet make
the digital world nowadays more and more popular. For companies, social media has …

Pengaruh Social Media Marketing Dan Electronic word of mouth Terhadap Purchase decision Melalui Brand Awareness Pada Produk Kopi Kenangan

CP Rahayu, B Witjaksono - Jurnal Bisnisman: Riset …, 2023 - bisnisman.nusaputra.ac.id
This research is a quantitative study with a causal relationship to determine the direct effect
of Social Media Marketing, Electronic word of mouth on Brand Awareness, and Purchase …

Analisa Faktor Pengaruh Purchase Intention Melalui Engagement Sebagai Mediasi dan Brand Equity Sebagai Moderasi Pada Pengguna Media Sosial

RE Herdinasari, R Christiarini - J-MAS (Jurnal Manajemen dan …, 2024 - jmas.unbari.ac.id
This study aims to investigate the factors that influence the purchase intention of social
media users. The research examines the impact of social presence, psychological distance …

Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung

V Sahanaya, PN Madiawati - Jurnal EMT KITA, 2023 - journal.lembagakita.org
Technological developments cannot be separated from the influence of the internet which
has now integrated into people's daily lives, many companies are utilizing technology …

STRATEGI E-MARKETING DAN BRAND AWARENESS MELALUI PEMASARAN ONLINE MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI KONSUMEN PADA CAFE …

PNP Nurjanah, A Wahyono - Jurnal Manajemen, 2023 - ojs.jekobis.org
This study aims to determine whether Consumer Purchase Interest (Y), E-Marketing Strategy
(X1), Brand Awareness (X2), Online Marketing (Z) Social Media TikTok has a positive …

Peranan Consumer Engagement Sebagai Variabel Mediasi Atas Pengaruh Content Marketing Terhadap Keputusan Pembelian Online Di Era Digital Marketing (Studi …

DO Putri, RP Suci - Bulletin of Management and Business, 2022 - garuda.kemdikbud.go.id
In this era of globalization or better known as the Industrial Revolution 4.0 Technology trend,
digital marketing is the most effective place to increase sales of a brand, and Realizm87 is …