Over the years, mobile advertising has grown to become a technology that allows an
advertiser to promote products or services to targeted users efficiently and effectively. This is …

Location-based advertising (LBS) through mobile phones aims to remove geographical and
information barriers between consumers and marketplace offerings by reaching shoppers …

Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …

Challenges and business models for mobile location-based services and advertising Page 1
121 communications of the acm | May 2011 | vol. 54 | no. 5 contributed articles Location-based …

Unique features of handheld devices, including their mobility, personalization and location-
awareness engender new types of applications for mobile commerce, such as mobile …

This paper presents a the basic technologies and content aggregation for the specific
application of location based advertising and demonstrates in three real life use case …

Location-based advertising (LBA) allows the delivery of advertising messages to consumers
in places that are known for their particular high and positive advertising effect. While LBA is …

Mobile advertising complements the Internet and interactive television advertising and
makes it possible for advertisers to create tailor-made campaigns targeting users according …

Location-aware advertising is widely touted as the “killer-app” for mobile commerce to
flourish. With the imminent rollout of third-generation mobile networks, advances in …

The emergence of mobile phones as the leading personal communications device portends
their attractiveness as a potentially lucrative media platform for marketers. This article …