Too often, while interacting with online technologies, we blindly agree to services' terms and
conditions (T&Cs). We often disregard their content—believing it is not worth engaging with …

Online form-filling and transactions are extremely common, both for industry and
government; and it is important to provide a satisfying user experience during these tasks if …

Digital nudging: guiding online user choices through interface design Page 1 JULY 2018 |
VOL. 61 | NO. 7 | COMMUNICATIONS OF THE ACM 67 LIFE IS FULL of choices, often in …

Website providers find it increasingly difficult to convince users to accept advertisements
(ads) on their websites. In this study, we investigate ad quantity customization (AQC) as a …

This article studies the question and answer (Q&A) technology of electronic commerce
platforms, an increasingly common form of user-generated content that allows consumers to …

The internet of things (IoT) is rapidly becoming one of the most popular emerging
technologies in business and society. One of the major verticals that has recently begun to …

Inspired by the literature on processing fluency and the practical question of how to choose
fonts for website design, we investigated the impact of customer reviews on consumer …

Web applications often need to present the user new information in the context of their
current activity. Designers rely on a range of UI elements and visual techniques to present …

Although various kinds of personalization cues are pervasively used on websites, previous
research studies have treated web personalization primarily as a coarse-grained, monolithic …

E-commerce firms strive to enhance engagement by providing augmented experiences to
online users. This research focuses on one such shopping experience enhancement …