This study investigates the potential impact of consumer knowledge on inclination toward
skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model …

The purpose of this study is to examine the relationship between persuasion knowledge,
skepticism toward green advertising, and consumers' responses: a) investigating how types …

Purpose This paper aims to show how environment-related worldview beliefs, in addition to
specific persuasion knowledge, can influence how a consumer responds to ads about …

Although advertisers present assurance or certification cues to burnish their “green”
credentials, the impact of such “eco-seals” on persuasion is not well understood. We …

The results of this study did not provide enough evidence to draw conclusive answers to
RQ1:" Does the level of environmental enthusiasm determine the level of trust a consumer …

Because of increasing levels of environmental concern among consumers and its impact on
their behavior, green marketing is gaining in importance. This study investigates eco-harmful …

Pro-environmental purchase is a topic of rising importance worldwide because it contributes
to making consumption patterns more responsible (De Canio et al., 2021). Pro …

How can green advertising get non-green consumers to think more about the environment?
Using Elaboration Likelihood Model and Social Judgment Theory, we construct hypotheses …

Green consumers' skepticism regarding pro-environmental advertising is the subject of
extensive scholarly debate as researchers have conflicting perspectives on whether or not …

Previous research in advertising reveals that consumers use a set of existing knowledge,
including persuasion knowledge, topic knowledge, and agent knowledge, to form …