The purpose of this study is to examine the relationship between persuasion knowledge, skepticism toward green advertising, and consumers' responses: a) investigating how types …
RG Magee - Social Responsibility Journal, 2019 - emerald.com
Purpose This paper aims to show how environment-related worldview beliefs, in addition to specific persuasion knowledge, can influence how a consumer responds to ads about …
BA Bickart, JA Ruth - Green Advertising and the Reluctant …, 2016 - taylorfrancis.com
Although advertisers present assurance or certification cues to burnish their “green” credentials, the impact of such “eco-seals” on persuasion is not well understood. We …
L Richards - Elon Journal of Undergraduate Research in …, 2013 - inquiriesjournal.com
The results of this study did not provide enough evidence to draw conclusive answers to RQ1:" Does the level of environmental enthusiasm determine the level of trust a consumer …
CA Rademaker, MB Royne, R Wahlund - Journal of Cleaner Production, 2015 - Elsevier
Because of increasing levels of environmental concern among consumers and its impact on their behavior, green marketing is gaining in importance. This study investigates eco-harmful …
Pro-environmental purchase is a topic of rising importance worldwide because it contributes to making consumption patterns more responsible (De Canio et al., 2021). Pro …
M Pittman, GL Read, J Chen - … of Current Issues & Research in …, 2021 - Taylor & Francis
How can green advertising get non-green consumers to think more about the environment? Using Elaboration Likelihood Model and Social Judgment Theory, we construct hypotheses …
Green consumers' skepticism regarding pro-environmental advertising is the subject of extensive scholarly debate as researchers have conflicting perspectives on whether or not …
Previous research in advertising reveals that consumers use a set of existing knowledge, including persuasion knowledge, topic knowledge, and agent knowledge, to form …