This study investigates the effect of media richness on consumer decision-making and
channel choice, and grounds the investigation in media richness theory, task-media fit …

Consumers' make decisions based on information gathered from sources that vary in the
richness of the medium. Some media are rich, and include video and audio components …

Understanding the use of information channels during the purchase process for high
technology durable goods is vital if marketing managers want to efficiently allocate their …

How and why people choose which communication medium to use is an important issue for
both behavioral researchers and software product developers. Little is yet known about how …

In today's dynamic environment, managers and organizations are faced with varied choices
in communicating information for enhanced decision making. In business, the selection of …

Recent industry reports indicate that consumers own four digital devices on an average, and
switching devices during shopping is the “new normal.” The addition of mobile Internet as a …

As more and more consumers become part of the net population, retailers and
manufacturers as well as dot‐com storefronts are touting consumers by providing an ever …

The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet
research on mobile advertising and mobile marketing remains scant. Marketing ads …

The burgeoning growth of interactive media, and more specifically the Internet, as
communication vehicles has inspired a flurry of market research that attempts to measure …

The objective of this study was to develop and empirically test a conceptual framework
designed to explain consumers' intentions to use online stores in their purchase process …