Although many previous researchers have examined how visual cues (eg, colors, typefaces,
numbers) influence consumers' judgments of food products, little is known about whether …

Despite being a fundamental food feature, the effect of food shapes has been
underexplored. This study demonstrates that giving hedonic foods a round shape increases …

Both food image and name are important in advertising and packaging, which means that
identifying their effects on consumer preferences is of both conceptual and managerial …

The assumption that consumers prefer cosmetically perfect fruits and vegetables contributes
to global food waste, because food retailers refuse to offer abnormally shaped food. This …

Three studies show that product packaging shape serves as a cue that communicates
healthiness of food products. Inspired by embodiment accounts, we show that packaging …

Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …

Purpose The purpose of this meta-analytic study is to investigate the possible influence of
food shape abnormality on consumer's willingness to buy fruits and vegetables. This …

Would laterally displaying a healthy item to the left versus right of an unhealthy item
influence choice and consumption? The results of seven studies demonstrate that displaying …

A significant body of research demonstrates the existence of taste-shape correspondences.
People associate tastes and visual shapes non-randomly. For example, round shapes are …

Beyond more obvious informational cues, such as prices or labels, brands also
communicate with consumers through more subtle means. The visual design of a package …