In this article, the role played by social media activity in moderating the link between
intended travel to 'Neom'in Saudi Arabia and the image of the city that travelers have will be …

The aim of this study was to examine how international tourists' destination image of
Pakistan influences their behavioral intention and travel experience. The mediating effect of …

Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …

Purpose–The purpose of this study is to analyse how tourists form the cognitive, affective
and unique images of a tourism destination, taking into account that: travellers use user …

Purpose There is a substantial body of the literature on the role of destination image in
tourist's future behavior, however, the majority of these studies were conducted in “Sun-and …

The aim of the present study is to investigate the relevant causal relationships on travel
motivation, information sources, destination image, tourist satisfaction and destination loyalty …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

Tourism is a multifaceted field and in order to understand its complexity, none of its
components should be excluded. Based on the opinions and thoughts of tourists, this …

The aim of this study is to provide a holistic analysis of Egypt's image as a tourist destination
on Social Media Platforms (SMPs). As a result, the promoted Destination Image (DI) of Egypt …

This study is an experimental investigation of the influence of social media on choosing an
overseas study destination. The elaboration likelihood model of communication and …