Green purchase behavior is evolving and is of growing interest to academic and business
circles. To encourage the adoption of green products, it is important to identify moderators …

Recently, purchasing intention towards green products has gained global attention due to
their extensive use and high environmental issues. Thus, the current article investigates …

This study examines the influence of various cultural and psychological factors on the green
purchase behavior of Chinese consumers. To this end, a conceptual model has been …

The paper examines the influence of general environmental attitude, specific green
purchase attitude, and the perceived consumer effectiveness on green purchase behavior …

This study proposed an extended value-attitude-behavior model to explain for consumers'
green purchase behavior and validated this model on a random sample of 399 Chinese …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

This study investigates determinants of green buying behavior. Using structural equation
modeling, the effects of collectivism, values and attitudes on ecological purchase and their …

The gap between concern for the environmental degradation and green purchase intention
has been pointed previously in the literature. This gap is concerning and must be addressed …

Marketing managers strive to understand the emerging “green” market and to identify the
determinants of their purchasing behavior, in the last 30 years. While demographic …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …