In the current scenario, the entire Middle East is witnessing drastic digitalization, and
consumer behavior is also widely affected by the technological development. This has …

Technological developments have digitized consumer behavior all over Indonesia. This has
become the basis for the emergence of e-commerce, a digital business system that is widely …

The rapid rise of powerful social customers has drastically changed the ECRM background.
Social CRM (SCRM) emerged as an ECRM for companies to enable customer relationship …

Undeniably, the telecommunication industry is changing radically. Today, communication is
becoming the nerve of the life. In particular, mobile phone service industry is gaining …

Electronic customer relationship management (E-CRM) is the implementation of E-
technology or internet-based technology in order to attain customer relationship …

Customer relationship management can help companies build lasting relationships with
their customers. Today, CRM has dramatically changed because the internet can be used …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

In the present scenario of the globalised digital era, organisations have implemented social
media as a methodology of Customer Relationship Management (CRM). Social Customer …

A systematic literature review has been conducted on the exiting E-CRM system and found
that 70% of E-CRM projects do not meet their ultimate goals. Furthermore, more than 77% of …

The current study aims at providing understanding and practical insights of how to maintain
customer loyalty using E-CRM from perspectives of small food businesses in Jordan. The …