This study investigated the effect of technological innovation strategies on the performance
of tea firms in Nandi County, The study was anchored on Rodger's Diffusion of Innovation …

The tea industry plays an important role in Kenya's economy providing both employment
opportunities and earning the country foreign exchange. However, global competition in the …

Multinational Corporations are an important part of the economic development in the world
with Kenya benefiting from such corporations as they form a larger part of the foreign …

An innovation strategy is a clearly-defined plan of structured steps a person or team must
perform to achieve the growth and future sustainability goals of an organization. An explicit …

This study examined the effect of research and development as a strategic asset on
performance of 102 registered Food Processing Firms based in Nairobi City County in …

Tea factories especially those managed by Kenya Tea Development Agency are faced with
challenges of implementing business growth strategies. This has resulted to poor …

Research and development (R&D) refers to creative works done to increase knowledge and
make new applications using the acquired knowledge. R&D is a vital input to innovation …

Performance in tea industry has been declining and the management face many challenges
in trying to ensure there is affordable cost, better revenues, quality, flexibility and reliability …

Kenya Tea Development Agency is an organization whose primary role is to collect plucked
tea, process and market tea products on behalf of farmers. Despite the crucial role KTDA …

Blue ocean concept plays a critical role in strategic management in organization especially
in tea industry which has led to tremendous growth over the past years. It is in regard to this …