Many of today's online services are designed specifically to encourage impulse buying.
Moreover, many studies have shown that with the assistance of Mobile Augmented Reality …

Building on the stimulus-organism-response (SOR) theory, this study identifies and
empirically tests the prominence of various technology-related, consumer characteristics …

Transactions through mobile commerce for tourism-related products and services are
increasing. This phenomenon can lead to impulse buying due to technological features and …

This study extends the “Uses and Gratifications” approach (U&G) from a web context to a
new one, ie mobile applications. It seeks to investigate the effect of the key benefits …

Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps
to enhance consumers' mobile shopping experiences, thereby affecting consumers' impulse …

Purpose This study examines intrinsic motivations and antecedents that affect millennial
mobile impulsive shopping in markets with the technology acceptance model (TAM) during …

The relationship between augmented reality (AR) in mobile applications and consumers'
online impulse purchase intention is still at its nascent stage. This study focuses on the …

This research investigates the extent to which Mobile Augmented Reality (MAR) apps can
influence user attitudes and shopping behavior. It empirically explores user experience and …

Purpose The purpose of this paper is to examine the influence of several intrinsic
motivations driving consumers' intention to buy using a mobile app, namely: shopping …

Utilizing the stimulus-organism-response theory as the theoretical framework, the study
examines the role of mobile app attributes in influencing consumer engagement with a …