This article aims to validate a measurement of the effects that brand love has on brand
equity in order to verify if brand equity influences repurchase intentions from the perspective …

This research aims to find out the effect of brand equity dimensions (brand awareness,
perceived quality, brand association, and brand loyalty) on repurchase intention. The …

This conceptual paper discusses the theoretical intricacies of the relationship between
brand love and consumers' repurchase intention. Consumer emotions towards brands, such …

The objective of this paper is to investigate the effects of brand experience and service
quality on repurchase intention with the role of brand relationship quality. The study was …

This study used a successful example of cultural and creative industry, Pili Puppet Show, to
explore the effect of brand equity, customer satisfaction, and brand resonance on …

There are many ways to make a loyal customer. The company must make sure that the
customers have the intention to repurchase its products or services. There are many drivers …

Due to the intense competition in market place, customers nowadays are exposed to several
brands from across the globe. This study assessed the effect of brand awareness, brand …

This research aims to analyze the influence of brand awareness, brand association on
repurchase intention mediated brand loyalty. The object of this study was indosat ooredoo …

This research aims to examine whether there is a mediating role of brand loyalty in the
relationship between brand image and repurchase intention of premium-priced, high-tech …

Purpose: There has been a lack of empirical research examining the relationship between
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …