[HTML][HTML] Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM

P Kautish, S Purohit, R Filieri, YK Dwivedi - Technological Forecasting and …, 2023 - Elsevier
Artificial intelligence-enabled voice assistant services have received notable scholarly
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …

The evolution of marketing in the context of voice commerce: A managerial perspective

A Mari, A Mandelli, R Algesheimer - … , HCIBGO 2020, Held as Part of the …, 2020 - Springer
The world is confronted with the rise of voice assistants, increasingly used for shopping
activities. This paper examines managers' perceptions of the evolution of voice assistants …

[PDF][PDF] Voice Commerce: Understanding shopping-related voice assistants and their effect on brands

A Mari - 2019 - zora.uzh.ch
Artificial intelligence (AI) technologies have left the server room to enter the lives of billions
of consumers. AI enables objects to perform activities that resemble cognitive functions …

Conversational commerce: entering the next stage of AI-powered digital assistants

J Balakrishnan, YK Dwivedi - Annals of Operations Research, 2024 - Springer
Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement

G McLean, K Osei-Frimpong, J Barhorst - Journal of Business Research, 2021 - Elsevier
Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …

Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants

ECX Aw, GWH Tan, TH Cham, R Raman… - … Forecasting and Social …, 2022 - Elsevier
Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility

W Guo, Q Luo - Journal of Retailing and Consumer Services, 2023 - Elsevier
Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …

Consumer decisions with artificially intelligent voice assistants

BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl… - Marketing Letters, 2020 - Springer
Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now
handle many different everyday tasks and are also increasingly assisting consumers with …

[HTML][HTML] Humanizing voice assistant: The impact of voice assistant personality on consumers' attitudes and behaviors

A Poushneh - Journal of Retailing and Consumer Services, 2021 - Elsevier
A voice assistant (VA), a type of voice-enabled artificial intelligence, is no longer just a
character in science fiction movies. Currently, voice is embedded in a variety of products …

Adopting voice assistants in online shopping: Examining the role of social presence, performance risk, and machine heuristic

S Lee, J Oh, WK Moon - International Journal of Human–Computer …, 2023 - Taylor & Francis
Although voice commerce using voice assistants (VA) in shopping is burgeoning, little is
known about the effect of the manner of interaction with VAs in shopping. To fill this gap, this …