Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-
to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in …

Nowadays, the emerging Internet technology plays an essential role in pulling
entrepreneurs from financial dilemmas and promoting their social capital development …

Purpose This work proposes a research model that explains investment intention in online
peer-to-peer (P2P) lending based on the persuasion theory of elaboration likelihood model …

This research aims to analyze the influence of social media influencers on the purchase
intention of online shopping application users in Indonesia, by including parasocial …

Purpose This article aims to explore the impact of interpersonal relationship stimuli and click-
like on purchase intention across different generations of bank customers, with a focus on …

Benign exit has become the main theme of the transformation in China's peer-to-peer (P2P)
lending industry. To protect the interests of investors in the benign exit process, this paper …

Over the last few years, livestreaming e-commerce has shown rapid growth and has become
an important form of e-commerce. However, the potential mechanisms of interpersonal …

On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping …

What role peers play in individuals' decisions to become entrepreneurs and to what extent
peer effects play a role in influencing behaviours at the various stages of business venturing …

The main objective of this study was to investigate how and when online product
presentation influences individual purchase intention of wearable devices in China. This …