Popular opinion holds that color has specific affective meaning. Brighter, more chromatic,
and warm colors were conceptually linked to positive stimuli and darker, less chromatic, and …

People associate affective meaning with colour, and this may influence decisions about
colours. Hue is traditionally considered the most salient descriptor of colour and colour …

Popular opinions link colours and emotions. Yet, affective connotations of colours are
heterogeneous (for example, red represents anger and love) partly because they relate to …

Previous studies on emotional effects of color often failed to control all the three perceptual
dimensions of color: hue, saturation, and brightness. Here, we presented a three …

Whilst there are many anecdotal links between particular colours and particular emotions,
there is relatively little in the way of systematic research. In this chapter a protocol is …

This study examined color-emotion associations and the reasons for emotional reactions
given to colors. Ten fully saturated chromatic colors were chosen from the Munsell color …

This article classifies colour emotions for single colours and develops colour‐science‐based
colour emotion models. In a psychophysical experiment, 31 observers, including 14 British …

Color sensations are tied not only to other sensations, but also emotions. There have been
many studies on this. One study regarding architectural color showed that colors were …

It is commonly held that yellow is happy and blue is sad, but the reason remains unclear.
Part of the problem is that researchers tend to focus on understanding why yellow is happy …

For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …