This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …

The adoption of social media by organisations has proven to be very beneficial; however,
few studies have examined how to manage an organisation's social media adoption and …

The emergence of various new technologies, especially social media, has led to their
worldwide acceptance, as these technologies offer dual-benefit to the employees in terms of …

Business organizations are surging to integrate social media with their business and
operations management, as it is broadly recognized that social media usage (SMU) could …

Social media’s impact on organizational performance and entrepreneurial orientation in
organizations | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose The purpose of this paper is to examine the drivers, practices, and outcomes of
social media use in the management of organizational supply chain. Design/methodology …

Contemporary organizations need to communicate with their customers in order to know
them better, so that they can learn how to better satisfy their needs, provide better customer …

The purpose of this study is to examine how firms implement social media systematically to
drive strategic marketing actions. To this end, the study conceptualises social media …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

Until the late 1990's the only type of media known to companies were television,
newspapers and radio, but in the early 2000s, a revolution in media was seen and the world …