While ecological awareness and behaviors are slowly improving, we need worldwide action
to ameliorate and counteract humanity's aversive impact on nature. Our study develops …

Abstract “Green” self-identity, that is, how much individuals view themselves as
environmentalists, generally predicts pro-environmental intentions and behaviour. Factors …

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging
the public to adopt more environmentally-friendly lifestyles. One area which UK policy …

Earlier research has yielded contradictory results as to the main drivers of environmentally
significant behavior. Intent-oriented research has stressed the importance of motivational …

Prioritizing intrinsic life goals (self-development, community involvement, relationships)
rather than extrinsic ones (money, fame, image) is said to foster not only personal wellbeing …

Identity can improve our understanding of personal climate action, particularly when climate
action becomes an expression of a person's self. However, it is unclear which kind of self or …

A strong environmental self-identity increases the likelihood of a wide range of
proenvironmental actions. But which factors influence identity and can we strengthen it? We …

Highlights•Both personal and group values and identities influence climate
action.•Environmental values and identities are consistent motivators of climate …

In order to effectively mitigate climate change, people need to adopt environmentally-friendly
actions. We argue that some people act in an environmentally-friendly manner without …

Climate change is a large-scale environmental crisis humanity faces. However, research
shows that a considerable amount of people deny climate change. In this research, we …