Romanian market, as a developing marketplace is plundered with products created by latest
scientific discoveries or innovative technologies of the moment. The purpose of this article is …

Innovation is a widely-discussed concept, whose advantages are not denied. Less
discussed, however, is another side of the subject, possibility of a firm failing due to an …

Driven by innovation and concentration processes, large retailers in Croatia apply many
innovations in order to improve and maintain their competitive advantage. Application of …

Globalization raises new difficulties for businesses in terms of competition. Those
businesses which operate in the global scale have increased the rate of competition …

Nowadays, innovation has become one of the most important preconditions for a successful
business and, consequently, also for successful development of national economy and …

The purpose of this article is to study consumer innovativeness and to explore various
consumer motivations behind adoption of innovation. Consumers may have different …

The aim of this paper is to give a critical overview on the current state of innovation
acceptance literature. Research in the field of innovation acceptance started in the 1940s …

The significant increase in the number of new food products means consumers have the
opportunity to choose from among a wide range of innovative foods, which bring a variety of …

The study starts on the premise that marketing tools and its specific elements of action may
attenuate undesirable effects that can be recorded at the time of the adoption of new thinking …

Until today, research is focusing mostly on management and marketing of radical
innovations. This seems surprising as companies nowadays mostly compete with …