Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

Purpose The purpose of this study is to examine the structural relationships between the
dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion) …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …

Virtual Reality (VR) is becoming an increasingly important technology in a host of industries,
including tourism. VR can provide virtual experiences before, during, or in lieu of real-world …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

Purpose This paper aims to investigate the effects of virtual reality experiences (VREs) and
emotions on holiday destination visit intentions by applying the stimulus-organism-response …

Abstract Recent developments in Virtual Reality (VR) technology present a tremendous
opportunity for the tourism industry. This research aims to better understand how the VR …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

Virtual reality (VR) is a topic of growing interest. While many researchers have identified
factors that influence satisfaction with VR, additional important factors remain …

Despite the spreading of virtual reality (VR) in tourism, little is known about the
characteristics of different segments of tourists experiencing cultural tourism attractions …