Distributed ledger and blockchain technologies have revolutionized the way businesses
imagine and operate across organizational boundaries. Non-repudiation plays a vital role in …

Blockchain is believed to have the potential to digitally transform and disrupt many industry
sectors such as finance, supply chain, healthcare, marketing, and entertainment. However …

Blockchain deployment can lead to radical disruption in the ways marketers are
communicating with consumers, and how they manage marketing mix variables and …

The digital economy has undergone profound transformations, with social networking
platforms at its core, shaping the way individuals, businesses, and societies connect and …

In recent times, there has been an improvement in the communication process of
businesses due to the confluence of IT development and stakeholders' growing interest in all …

Blockchains, or distributed ledgers, are innovative information and communication
technology (ICT) solutions that are emerging within various sectors and industries across the …

Blockchain is a revolutionary technology with the potential to support business operations by
adding value to the existing value chain of a company (Gorkhali & Chowdhury, 2021; Xu …

Blockchain technology aims to change how almost every company is especially marketing
companies handle the data. After crashing on the scene as the driver behind Bit coin in …

Blockchain is one of the most promising and acclaimed technologies of the 21st century that
has the potential to disrupt business models in a wide array of industries, like finance, supply …

The Blockchain technology has received increased interests in recent years, from both the
scientific community and the industry. This technology represents a major paradigm shift in …