We study empirically price decisions of multi-product firms that sell their products in
experience goods markets under a common brand name. We test whether firm reputation …

The Klein–Leffler model explains how fear of reputation loss can induce firms to produce
high‐quality experience goods. This paper shows that reputation can be leveraged across …

In a market environment with random detection of product quality, a firm can employ
umbrella branding as a strategy to convince consumers of the high quality of its products …

Abstract The Klein-Leffler model explains how fear of reputation loss can induce firms to
produce high-quality experience goods. This paper shows that reputation can be leveraged …

This paper develops a theory of umbrella branding as a way to link the reputations of
otherwise unrelated products. I show that while umbrella branding can credibly signal …

Some firms that operate in multiple product markets use the same brand in different markets,
whereas others use different brands in different markets. This research investigates in which …

Research has recognized that the price of an experience good is not only determined by firm
and collective reputation, which act as proxies of firm product quality, but also by the firm's …

This paper develops a theory of umbrella branding as a way to link the reputations of
otherwise unrelated products. The analysis predicts that umbrella branding can credibly …

I present a signalling model in which a multiproduct firm can use its reputation as a bond for
quality by using a brand name for an established product when it introduces a new …

In the context of competitive markets with asymmetric information, we develop a model of
firms' branding decisions. In equilibrium, both branded and unbranded products exist, and …