The aim of this study is to identify the influence of marketing and product innovation,
competitive advantage and market orientation on marketing performance. The objects of this …

This study aims to test and analyze the influence of market orientation, technological
orientation to create competitive advantage in improving marketing performance. Sampling …

The aims of this research is to contribute to literature and the conceptual model of the
influence of marketing capabilities on competitive advantage and marketing performance …

Small and Medium Business (UKM) of bread and cake can develop and encounter business
competition if they are concerned greatly with their marketing performance. The purpose of …

This study entitled Analysis of Market Orientation, Business Environment And Organizational
Culture On Marketing Performance With Innovation As Intervening Variable. Three variables …

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and
competitive advantage on marketing performance; test the effect of product innovation and …

There are many factors that can affect marketing performance. Orientation to competitors,
customers, market information, and product innovation can be one of the factors that affect a …

The aims of this study was to analyze (1) the impact of market orientation on product
innovation and marketing performance;(2) analyze the impact product innovation on …

The objective of this research is to analyze the influence of unique resources, market
orientation and innovation management against the business performance of the garment …

Marketing “performance is sales growth based on the extent to which the company can
maintain or add new customers. Companies or business owners must develop the products …