Digitization of socio-economic relations leads to the evolution of interaction between users
and companies, manifested in communications through innovative information technologies …

Semantic analysis has great potential applications in various fields of science and the
national economy. Much of the information in the world is not structured, so there is the …

The issue of internet marketing in the international cooperation in institutions of higher
education is studied in the article. Social media marketing technologies are offered to solve …

In conditions of the war in Ukraine, e-business plays a key role in supporting and developing
the economy of country, maintaining business relations and competitiveness in the …

The purpose of the work is to investigate and review the general concept of sentiment
analysis and the use of such approach in assessment of the value orientations of social …

Social media services and analytics platforms are rapidly growing. A large number of
various events happen mostly every day, and the role of social media monitoring tools is …

In the article the method of automated sentiment analysisevaluation of social network users
is represented. The advantage of suggested method consists in ability taking into …

The paper describes the results of experiments comparing the use of different architectures
of neural networks in the tasks of determining the emotional color of text messages on a …

Huge amounts of data, in the form of messages on social networks, represent a challange
for digital marketing and marketing analytics when meeting the requirements, needs and …

The structural changes in the public communication space through the advent of the Internet
and the further development of online commerce culminate today with the explosion of …