Decision making in the innovation process is a key failure point of many businesses. In a lot
of companies there is no precisely defined criteria according to which are the decisions for …

The research problem discussed in the paper is the innovation process, called User-Driven
Innovation (UDI). The aim of the study is to determine whether the UDI system is more …

With the competition increase and rapidly evolving markets, innovation is an essential
component of business competitiveness. Innovation complex process involves the …

New products play a vital role in the successful growth of an enterprise. They consist a
significant factor concerning the increase of the profits. All over the world enterprises are …

Current models of innovation development assume cooperation between multiple entities.
The inclusion of consumers is treated as an essential condition for the effective marketability …

A newly introduced product or service becomes an innovation after it has been proven in the
market. No one likes the fact that market failures of products and services are much more …

The study examines a real case of an innovative product for the restaurant industry. The
primary aim of this study was to investigate a conceptual framework for the challenge …

The success in new product development (NPD) is based on understanding and correctly
anticipating the market needs by identifying opportunities taking into consideration the …

Innovation is a vital factor in today's markets and can dramatically change a company's
competitive position. Despite its importance, innovation can also be a high risk adventure for …

Ever-increasing developments in business environment, rapid changes in markets and
increase of competitiveness have made the role of innovation to be highlighted in economic …