The advertising industry is also responsible for promoting a sustainable future for our planet.
Besides launching messages of environmental respect, it is essential to choose and use …

In the late 60s and early 70s, people started to worry about the deteriorating effects their
consumption behavior may have on the environment. Accordingly, consumers were …

Many ecosystems are facing environmental threats. Some of the main concerns are now
focused in developing countries. Strong environmental messages by numerous …

It is widely known that environmental degradation caused by human behaviors that are
incompatible with the natural world, and the excessive misuse of natural resources, leads to …

The relationship between sustainability and business and marketing strategies has received
an increasing scientific attention in the last few decades. This research activity has mainly …

In this study we intend to develop an inter-disciplinary analysis applied on present
advertising. Using qualitative research methods specific for communication science …

“Percepción de los consumidores sobre las campañas publicitarias de responsabilidad
social que ha realizado la empresa Backu Page 1 FACULTAD DE CIENCIAS ECONÓMICO …

This study examined the impact of green advertising and eco-labels on the attitudes and
environmental awareness of millennials purchasing eco-friendly products in shopping …

If a company wants to succeed in a tough competitive environment, it must consider all the
options to be more visible. One of these possibilities is advertising, which exists in a …

Eco-efficient products achieve a balance between resource efficiency and environmental
responsibility, including economic, social, and ecological aspects. Due to increasing …