The formation of boundaries between established and emergent categories is a complex
social process. Therein, our understanding of how symbolic boundaries translate into …

Scholars have primarily focused on how language represents categories. We move beyond
this conception to develop a discursive perspective of market categorization focused on how …

Recent theory and research have reconceptualized categories in markets and in other
settings as part of the languages developed to characterize roles in a producer-audience …

This dissertation illustrates that online platforms can learn from traditional news media firms
where it concerns socially responsible governance practices. More specifically, it illustrates …

Understanding how the construction of a market category occurs is contingent upon a
consideration of where it occurs. Yet extant research mostly depicts place as the backdrop …

Categories are organized vertically, with product categories nested under larger umbrella
categories. Meaning flows from umbrella categories to the categories beneath them, such …

This paper reviews several streams of research on market category formation. Most past
research has largely focused on established category systems and the antecedents and …

Abstract Research Summary Oppositional categories emerge in direct ideological
opposition to incumbent mass producers. In doing so, these oppositional categories …

The popularity of research into categories has grown in recent decades and shows no sign
of abating. This introductory article takes stock of the research into two facets of …

In this Counterpoint to D urand and P aolella, we argue that prior work on categories has
neglected processes of category emergence and dissolution. In response, we call for studies …