With the integration of social media in political communication repertoires, politicians now
permanently campaign for support online. By promoting their personal agenda, politicians …

Previous research on the success of politicians' messages on social media has so far
focused on a limited number of platforms, especially Facebook and Twitter, and …

While research has examined how politicians engage in personalized presentations of
themselves and their policies, and how journalists personalize political coverage, few …

The use of visual self-personalization by politicians to shape perceptions of their character
and personality is a prominent form of modern political communication, especially on social …

Politicians' clear separation between their professional and private lives has been
challenged by a growing need to be seen as personable, especially on social media where …

On Facebook, patterns of user engagement largely shape what types of political content
citizens can see on the platform. Higher engagement leads to higher visibility. Therefore …

The concept of personalization has increasingly become central to our understanding of
political communication especially during election time. With the rise of social media …

Scholars have documented growth in media coverage and popular discourse focusing on
politicians' personal lives—personalization. Candidates use social media and …

Although images have always been part of politics, research on the visual aspects of
political communication recently gained momentum, especially with the spread of social …

Purpose The purpose of this paper is to understand the use of Facebook by Israeli party
leaders during an election period by examining four elements: the type of Aristotelian …