Storytelling about places is recognized as a tool to enhance the reputation of regions as they
compete for tourism and economic development spending in the digital age. Through digital …

This article presents an investigation into local narratives of place and their implications for
place marketers and policymakers. It first examines the key challenges involved in marketing …

Storytelling has become an integral part of communication strategies in the tourism industry
in order to promote and differentiate destination brands online. Despite increasing …

As an intriguing concept, storytelling has attracted many researchers from a variety of
disciplines. However, a specific context of storytelling approach, city branding through …

This chapter contributes towards a holistic understanding of city brand formation centring on
the goal of harmonising residents' views and internal perspectives of the city with urban …

This article adopts a performative approach to analysing encounters between tourists,
retailers, objects, architectures, detailing the communication devices inherent in bringing “to …

Cities are complex, networked and continuously changing social ecosystems, shaped and
transformed through the interaction of different interests and ambitions. They are linked to …

This article investigates the role of local stakeholders in the development and
implementation of the place branding strategy of the northern Catalan region Empordà …

Purpose–To create a competitive edge in today's tourism marketplace, cities seek to
differentiate themselves and create a positive image. Yet, there is little consensus about city …

This article takes as its starting point the observation that food, meals and gastronomy are
frequently used in the branding of places. The knowledge of how and why this takes place …