Family businesses in tourism–the use of digital technologies in times of uncertainty and crisis

M Melović, ME Baynazoğlu, N Šerić - Journal of Family Business …, 2022 - emerald.com
Purpose The main purpose of this paper is to explore the impact of digital technologies on
the promotion of tourist offer from the perspective of family businesses. The paper tries to …

Implementation of digital marketing techniques in smart tourism

C Halkiopoulos, H Antonopoulou… - … Conference of the …, 2022 - Springer
The evolution of technology has changed how tourism businesses promote their products
and services and the nature of marketing from traditional to digital. The purpose of applying …

[HTML][HTML] The role of digital marketing in tourism businesses: An empirical investigation in Greece

A Velentza, T Metaxas - Businesses, 2023 - mdpi.com
For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the
4th industrial revolution by creating new and innovative solutions, which have transformed …

[PDF][PDF] Digital Tools for the Development of the Hospitality and Tourism Industry in the Context of a Digitized Economy

A Verhun, N Buntova, N Boretska, O Borysova… - Economic …, 2022 - researchgate.net
Digital technologies are an important part of the hotel and tourism industry, which are driving
its rapid development. The aim of this article is to investigate the main trends in the use of …

Effects of dynamic organization and Digital Innovation on the hotel tourism industry during the Coronavirus Pandemic Period

I Ivan - Available at SSRN 3617528, 2020 - papers.ssrn.com
When this essay was written, a corona pandemic outbreak was happening all over the
world. There are various problems that occur and obstacles that make it difficult for us to …

Use of marketing communication tools in tourism in accommodation facilities during the COVID-19 pandemic

M Lincényi, I Bulanda - Journal of Tourism and Services, 2023 - jots.cz
The spread of the infectious disease COVID-19 throughout the world in 2020 caused a
global pandemic, which, with subsequent measures, seriously affected the global tourism …

Digitalization of the tourism industry: What are the impacts of the new wave of technologies

A Zeqiri, M Dahmani, AB Youssef - Balkan economic review, 2020 - hal.science
The aim of this paper is to examine the impact of the new wave of technologies in the
hospitality industry. We use a qualitative method to examine the effects of industry 4.0 …

[PDF][PDF] Consumer behavior in digital era: impact of COVID 19

F Rahmanov, M Mursalov, A Rosokhata - Marketing i menedžment innovacij, 2021 - zbw.eu
The main goal of this paper is to research differences that start to change consumer
behavior in the digital era since the advent of COVID 19. The events associated with the …

Digital economy and tourism impacts, influences and challenges

SB Hojeghan, AN Esfangareh - Procedia-Social and Behavioral Sciences, 2011 - Elsevier
Digital economy is based on electronic goods and services produced by an electronic
business and traded through electronic commerce, a business with electronic production …

Digital marketing and sustainable businesses: as mobile apps in tourism

M Alghizzawi, M Habes, A Al Assuli… - Artificial intelligence and …, 2023 - Springer
The evolution of digital marketing in tourism from a mobile apps perspective has led to a shift
towards personalization and targeting, the use of augmented reality (AR) and virtual reality …