Abstract ENGLISH SUMMARY: Wine is a complex product that comprises many intrinsic and
extrinsic product attributes, ranging from grape variety to brand. Wine consumer behaviour is …

Purpose: This article investigated and compared the relative importance of 14 wine
attributes on the wine-purchasing behaviour of South African consumers of different …

Objective This research project investigates how marketing the 'wine lifestyle'angle of wine
will not only make the most of the limited marketing and advertising spend available in the …

As of two decades ago, the South African wine industry has been experiencing an
incremental decline in exports as a result of major social and environmental changes, as …

Purpose–The purpose of this paper is to illustrate the use of a domain-specific research
instrument (the wine-related lifestyle (WRL)) to determine the different lifestyle-related wine …

Wine is of great economic and cultural significance for South Africa, but some population
groups were until relatively recently denied equal access to wine and alcohol products. The …

South Africa is not considered a wine drinking nation. Wine is faced by competition,
especially from beer and ready-to-drink beverages, for a larger share of the local alcoholic …

The wine consumer landscape has changed in South Africa since 1994. Historically, some
population groups had more access and greater cultural affinity for the product “wine”, but …

Purpose The purpose of this paper is to illustrate the use of a domain-specific research
instrument (the wine-related lifestyle (WRL)) to determine the different lifestyle-related wine …

The wine market was segmented into five useful segments, using a wine related lifestyle
instrument that was developed to measure consumer attitudes toward wine shopping and …