In today's increasingly competitive environment, the franchisee's ability to respond to the
local market (ie market responsiveness) plays an important role in sustaining competitive …

Purpose-Although literature has established the relevance of entrepreneurial orientation
(EO) in the performance of conventional firms, the constraining nature of franchise …

Purpose This study aims to analyze how various contingencies within the contingency
theory influence the entrepreneurial orientation (EO) elements and performance of retail …

Through a survey-based study of 761 franchisees from four countries, the United States, the
United Kingdom, France and Spain–this research examines how a franchisee's …

Franchisee's performance has been frequently positively related to entrepreneurial
orientation (EO), but the EO is a multidimensional concept and the interest of the literature …

Purpose–The purpose of this paper is to understand the franchisor's perception of the role of
entrepreneurial strategic orientation (EO)–innovative, risk‐taking, and proactive actions …

Although it is widely accepted that entrepreneurial orientation (EO) improves firm
performance, scholars have advised that particular attention should be paid to the context. In …

This research suggests an ideal role between franchisee and franchisee for survival and
development of the Korean franchise business by identifying causal relationships between …

This article aims to understand how the entrepreneurial orientation (EO) of the franchise
system may impact franchisor–franchisee relationship quality, given the conflicting forces for …

Scholars have conducted franchisee performance research for decades; however,
understanding the antecedents and outcomes of franchisee performance is still limited. This …