A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research
AKY Tang - Electronic Commerce Research and Applications, 2019 - Elsevier
The use of mobile applications (apps) continues to grow. The literature on mobile apps is
accumulating along with this growth, but the streams of research are still highly inconsistent …
accumulating along with this growth, but the streams of research are still highly inconsistent …
What makes consumers purchase mobile apps: Evidence from Jordan
AS Al-Adwan, G Sammour - Journal of Theoretical and Applied Electronic …, 2020 - mdpi.com
Mobile applications (mobile Apps) have changed the ecosystem of the business world. The
rapid progression in the market for smart devices and mobile Apps has brought about a …
rapid progression in the market for smart devices and mobile Apps has brought about a …
Bricks or clicks? Understanding consumer usage of retail mobile apps
CL Newman, K Wachter, A White - Journal of Services marketing, 2017 - emerald.com
Purpose Mobile apps represent an emergent self-service technology that has greatly
contributed to the rise of mobile shopping. However, the existing services and marketing …
contributed to the rise of mobile shopping. However, the existing services and marketing …
Antecedents of mobile app usage among smartphone users
Although mobile apps are already an influential medium in the new media industry as a
whole, these apps have received little academic attention within the communication and …
whole, these apps have received little academic attention within the communication and …
Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost
The rapid development of technology and the use of smartphones and mobile applications
(apps) have become significant and influential in today's living. Despite the growing amount …
(apps) have become significant and influential in today's living. Despite the growing amount …
Investigating decision factors in mobile application purchase: A mixed-methods approach
HW Kim, A Kankanhalli, HL Lee - Information & Management, 2016 - Elsevier
The growth of the smart devices market and the development of mobile applications (Apps)
for them have given rise to an App economy. Sales of mobile applications are a key revenue …
for them have given rise to an App economy. Sales of mobile applications are a key revenue …
Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information …
STM Hanjaya, SK Kenny, SF Gunawan - Marketing of Scientific and …, 2019 - sciendo.com
Nowadays, the purchasing behaviour from the consumers in the retailing industry has
changed and it has been considered as a noteworthy directional change from physical …
changed and it has been considered as a noteworthy directional change from physical …
Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
M Andronie, G Lăzăroiu, R Ștefănescu… - Oeconomia …, 2021 - ceeol.com
Research background: With growing evidence of consumer adoption of mobile shopping
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
Predicting mobile app usage for purchasing and information-sharing
Purpose Mobile applications, or apps, are an increasingly important part of omnichannel
retailing. While the adoption and usage of apps for marketing purposes has grown …
retailing. While the adoption and usage of apps for marketing purposes has grown …