The purpose of this study is to identify the direct effects of taste, product quality perception,
and product attributes on purchasing decisions and consumer satisfaction, as well as the …

Purpose–The North American fresh potato market has been in decline for over ten years, yet
little consumer research has penetrated beyond the factors influencing the purchase …

This study aims to determine differences in consumer preferences for potato chip products.
Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is …

Consumer interviews were held in Springfield, Massachusetts to gather information about
how certain product and pack attributes influence the selection of fresh potatoes in the …

The purpose of this study was to identify university customers' satisfaction levels regarding
foods and services in the food court at Oklahoma State University. A survey of 276 …

This study explored the effects of purchase preference, perceived value, and marketing mix
on consumers' purchase intention and willingness to pay for pork in Taiwan. A questionnaire …

Potatoes are marketed by type (eg, round white, russet, long white, red). A better
understanding of the determinants of consumers' choices among types of potatoes is crucial …

The beverages industry is the widest base compared to others. A consumer is anyone
makes a purchases and transaction decision of goods and services form a store or a …

Hypothetical discrete choice experiments were conducted to elicit food-service
professionals' preferences and willingness-to-pay for different attributes of processed …

This study employs both qualitative and quantitative methods to investigate consumer
preference for and knowledge about potato cultivars, including their culinary applications …