Product bundling is a commonly-used marketing strategy in both offline retailers and online e-commerce systems. Current research on bundle recommendation is limited by:(1) noisy …
J Bai, C Zhou, J Song, X Qu, W An, Z Li… - The World Wide Web …, 2019 - dl.acm.org
Product bundling, offering a combination of items to customers, is one of the marketing strategies commonly used in online e-commerce and offline retailers. A high-quality bundle …
Product bundling represents a prevalent marketing strategy in both offline stores and e- commerce systems. Despite its widespread use, previous studies on bundle …
Product bundling has evolved into a crucial marketing strategy in e-commerce. However, current studies are limited to generating (1) fixed-size or single bundles, and most …
How can we recommend existing bundles to users accurately? How can we generate new tailored bundles for users? Recommending a bundle, or a group of various items, has …
Y Wei, X Liu, Y Ma, X Wang, L Nie… - Proceedings of the 46th …, 2023 - dl.acm.org
A bundle is a group of items that provides improved services to users and increased profits for sellers. However, locating the desired bundles that match the users' tastes still …
A bundle is a pre-defined set of items that are collected together. In many domains, bundling is one of the most important marketing strategies for item promotion, commonly used in e …
JT Hanlon, ST Sandler, D Tarekegn… - US Patent …, 2016 - Google Patents
BACKGROUND In today's competitive retail environment, merchants seek opportunities to stay competitive among growing competi tion. To this end, merchants have explored …
Many sellers on e-commerce platforms offer buyers product bundles, which package together two or more different items. The identification of such bundles is a necessary step to …