As consumer's consumption of digital media and usage of social media platforms continues
to grow, businesses have been searching for new ways to track, analyze, and measure this …

Social Media has transformed the ways in which individuals keep in touch with family and
friends. Likewise, businesses have identified the profound opportunities present for …

Analytical skills are in high demand across business sectors and various positions.
Therefore, it is pivotal for marketing students to have exposure and practice leveraging …

Social media has opened several new marketing channels to assist in business visibility as
well as provide real-time customer feedback. With the emergence of new internet …

This paper presents a class case study of an assignment that asked students to use a Twitter
follower report to design a Twitter advertising campaign. The purpose of this case study is to …

You can measure practically anything in the age of social media, but if you don't know what
you're looking for, collecting mountains of data won't yield a grain of insight. This non …

Since the arrival of 'Big Data'and social media's meteoric rise in popularity, businesses have
been forced to review, reinvent, and reallocate their marketing strategies. Having a social …

It is truly important for students to understand how to monitor online marketing buzz. This
assignment, social media analytics, utilizes the content analysis research method to build …

Invaluable advice on analyzing and measuring the effects of social media Do you wish you
could sit down with an expert to figure out whether or not your social media initiatives are …

The importance of social media for marketing professionals has grown immensely as
consumers turn to it to connect with products, brands, and brand communities. Yet limited …