Fostering the conversion of free users to premium subscribers and retaining those premium
users are critical objectives for freemium service providers. Building on consumer value …

During the last decade, the “freemium” business model has spread into a variety of services
especially online. However, service developers have faced a dilemma of balancing between …

Freemium seems to be a promising solution for content providers to earn money now that
Web 2.0 users feel entitled to free services and content services like Spotify generally accept …

Freemium has become de facto business model for games and many other online services.
We investigate how consumers' perceived value is associated with their intention to use …

The importance of perceived value in customer decision making is well known. However,
few studies assess empirically the direct effects of various perceived value dimensions on …

Freemium business models, where companies offer a free basic and a value-enhanced paid
version of a product, have become ubiquitous across software, games and a broad range of …

In the digital world, many firms struggle in employing a freemium business model
(simultaneously offering restricted free options and full featured premium options). Although …

Freemium Economics presents a practical, instructive approach to successfully
implementing the freemium model into your software products by building analytics into …

As mobile devices become more and more pervasive in our everyday life and their
capabilities resemble more and more of those of desktop computers with the added …

As a hybrid revenue model seems better for generating revenue for online content providers
than purely either an advertising revenue model or a pay-for-content model, many online …