Extant studies have yielded conflicting results on the impact of user review volume, valence,
and variance on sales. To resolve the conflict, our study proposes including consumer …

Online user reviews constitute a new element of the marketing communication mix that can
significantly affect product sales. A general consensus holds that positive user reviews …

Online reviews have become extremely valuable sources of information about products and
their customers as electronic commerce continues to proliferate rapidly. Previous research …

Purpose–The aim of this research is to theorize and demonstrate that analyzing consumers'
text product reviews using text mining can enhance the explanatory power of a product sales …

While many studies examined the effects of online customer reviews (OCRs) on product
sales, a clear understanding of the effects of OCRs on product returns is lacking. This study …

When studying the impact of online reviews on product sales, previous scholars have
usually assumed that every review for a product has the same probability of being viewed by …

We examine how online customer reviews for one generation of a product affect sales of
another generation in the same product series. The main intriguing result is that previous …

This research examines online product reviewers and their influence on consumers who
read and endorse those posted reviews. We examine three primary research questions …

User generated (eg, peer-to-peer or word-of-mouth) reviews and professional experts'
reviews are important sources of external information that consumers use in making …

We study the spillover effects of the online reviews of other covisited products on the
purchases of a focal product using clickstream data from a large retailer. The proposed …