Upon careful examination of organizations' operations on the market it becomes evident that conventional approaches do not ensure triumph. The consideration of the interests of …
Purpose: Competing for a limited number of socially conscious consumers and the appearance of new generations on the market forces a continuous addition of knowledge …
Upon careful examination of organizations' operations on the market it becomes evident that conventional approaches do not ensure triumph. The consideration of the interests of …
Green marketing is focused on a responsible approach to the environment, which is integrated into various areas of society. In order to build a successful and socially …
Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are …
EK Bilbil, SS Güngör - ACADEMIC SOCIAL RESOURCES …, 2024 - asrjournal.org
In the intensely competitive environment that is increasing day by day around the world, organizations do not have many options to survive, and creating a difference is one of the …
D Tepavac, SM Kostić - Marketing, 2014 - scindeks.ceon.rs
According to increased competition and market saturation, it is necessary for companies to find a way to express their uniqueness, innovation, differentiation, but also concern about …
İ Kardeş - Ege Academic Review, 2011 - dergipark.org.tr
As an useful approach, company as a society organizations rather than to benefit only themselves has recently come into prominence. Environmentally friendly practices of …
Z Ataniyazova, BA Friedman, P Kiran - International Journal of Corporate …, 2022 - Springer
Organizations strive to satisfy salient and unmet consumer needs by providing value through their products and services. If environmentally sustainable “green” brands successfully exist …