This paper aims to investigate the omni-channel shopping value (SV) by proposing and
empirically testing an omni-channel SV model based on SV literature and omni-channel …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

Purpose This study explores customers' omnichannel continuance intention from the
perceived value perspective and examines the differences between planned and unplanned …

Purpose The growth of omni-channel retailing is causing consumers to change their habits
and shopping behaviour. It is essential to understand the factors on purchase intention …

Purpose The purpose of this paper is to look into the mechanism in which customers involve
themselves in omni-channel retail setting and use its advantages. Design/methodology …

Retailers begin to create new channel systems to meet changing market environments and
innovative information technologies. The growing consumer need and market demand for …

As omnichannel retailing becomes a more prominent and pervasive shopping method,
customers' retail experiences are also changing. A key factor in developing customer loyalty …

We draw on bounded rationality theory to examine the drivers of omnichannel journey
satisfaction. By examining the omnichannel journey as a holistic experience (as opposed to …

The purpose of this research is to identify the factors that influence an omnichannel
experience. Omnichannel is an emerging approach to retailing that responds to the …