Inventor: Amit KHANNA, Sunnyvale, CA (US)(57) Systems, methods, and computational
Solutions are discussed (21) Appl. No.: 13/181,365 herein relating to the selection and …

Methods and systems are provided for ranking of sponsored search advertisements, and for
auction pricing, based on revenue factors in addition to bid amounts and click through rates …

SUMMARY OF THE INVENTION 0008 Various embodiments of systems and methods for
auctioning sponsored ads are provided. The auctioning sys tems and methods take hidden …

Abstract Systems and methods for improving the delivery of interactive advertisements are
discussed herein. Systems and methods include approaches and solutions for boosting the …

US20160189218A1 - Systems and methods for sponsored search ad matching - Google
Patents US20160189218A1 - Systems and methods for sponsored search ad matching …

This specification describes technologies relating to content presentation. One aspect of the
subject matter described herein can be embodied in methods that include: selecting an …

BACKGROUND 0002 Various monetization techniques or models may be used in
connection with sponsored search advertising, includ ing advertising associated with user …

Methods and systems are described for providing program matic bidding of advertisement
inventory. In one embodi ment, an advertising system includes an ad bidding compo nent or …

0002 Advertising on webpages presents a set of new chal lenges than advertising on other
types of media. For example, determining the typical users that view the webpage, the users …

Systems and methods are provided for increasing user response to advertisements from
advertisement Suppliers obtained in response to keywords. In one embodiment, a method …