This research aims to examine the effect of customer orientation on SME performance, and
the role of adoption of social media on the relationship between customer orientation and …

The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …

The purpose of this paper is to offer a critical understanding of the motivations and benefits
of social media usage by small and medium financial enterprises with an empirical study …

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …

During the past few years, adoption of e-commerce in Indonesia has been increasing along
with other trends in information, communication and technology sector such as widespread …

The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …

The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

The notable contribution of small and medium enterprises (SMEs) in the development of
socio-economics has been very encouraging in terms of its GDP contribution and …

There are some studies that explored the effect of social media on marketing and consumer
buying behavior and there is still a need to further understand this effect. However, this study …

Social media platforms have been utilized by marketing strategists to establish brand identity
and awareness and to garner sales. However, translating public participation to financial …