Students have begun to show interest in adopting active and participatory roles that allow
them to interact and work collaboratively with educators. One important aspect of students as …

Consumers are constantly searching for new experiences that provide more than just a
product or a service. A cup of coffee is not just a cup of coffee. The atmosphere surrounding …

Exploring value co-creation resonates with the ongoing debate concerning how business
schools create value for their stakeholders. We suggest that the service-dominant logic …

Over the last few years, we have seen a tremendous rise in the use of value co-creation as a
concept in academic marketing and service contexts. Value co-creation generally refers to …

Higher education institutions (HEIs) are complex entities interacting with a variety of
stakeholders. Scholars have widely discussed the approaches and models of value co …

A study is reported that investigates the goals underlying undergraduate students'
engagement in their major classes, nonmajor classes, and in extracurricular activities. The …

The paradigm of value co-creation in business markets is now well established in the
marketing literature. However, the practices and capabilities for collaborative value co …

Co-creation is the process by which products, services, and experiences are developed
jointly by companies and their stakeholders, opening up a whole new world of value. Firms …

Purpose–Existing research suggests a multitude of approaches to value co‐creation that
bring with them a range of different ideas on what constitutes the concept. The purpose of …

Purpose The purpose of this paper is to review the extant literature on value co-creation
using bibliometric analysis in an attempt to gauge the evolving journey of this concept since …