Loyal customers are essential for a business' success in an e-commerce environment.
Despite the e-commerce industry's explosive expansion and popularity, businesses …

In the globalization era, marketing opportunities are boundless for local or international
firms. Marketing is very challenging task and is changed with the passage of time and with …

The internet has evolved into a trustworthy community for the transaction of items and
services. Because online purchases do not include face-to-face interaction, a variety of …

Managing customer trust, satisfaction, and loyalty attitudes of e-commerce services is very
important for the long-term growth of many businesses. Previous research has shown that e …

In today's business world, computers are connected to the broadband wide area network
(WAN), allowing businesses to integrate industrial value chains and provide customers with …

According to an internet survey (2016), they are stated that among the Indian population,
70% of internet users are young age group in India. Most youngsters are buying their …

Internet based commerce has exploded over the last decade and a half. A large set of
studies have been undertaken in the West to understand the drivers of customer loyalty in …

Previous research found that e-retailers experience difficulty to maintain customer loyalty
despite of the recent rapid growth in Business to Customer e-commerce applications …

Customer loyalty and trust are the key factors for long-term profitability and growth for
organizations. Regardless of the rapid growth and popularity of the e-commerce, still …

Customer loyalty is a key determinant of B2C e-commerce survival, competitive advantage,
and the long-term success. Loyalty can be divided into 2 types: attitudes loyalty, represented …