This paper analyzes the effect of digital marketing and cluster membership on the
entrepreneurship and performance of dental clinics in Colombia. The use of different digital …

In modern world, big changes are occurring in short time frames, business are dealing with
information and communication technologies adaptation and updating problems, being such …

This paper analyses the advantages of membership in a cluster in the effective use of digital
marketing tools and in a general way, in the performance, especially for the small and …

The current market conditions demand that companies adopt new business models under
factors that increase productivity such as technological innovation, adoption of electronic …

The objective of this study was to examine the relationship between digital marketing and
brand positioning of a company in the dental sector in the northern area of Lima in the year …

It has been proven in many studies that online marketing has played a major role in
developing and shaping the future of startups. It is no untold truth that indeed online and …

Digital transformation has become fundamental to improving the competitiveness of
microenterprises worldwide, and Huancayo, Peru is no exception. By adopting digital …

This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …

The objective of this paper is to analyze institutional promotions to small and medium
international enterprises on the subject of digital marketing. The authors conduct qualitative …

The aim of this research was to study how aggressive online digital marketing improves
sales. The study was implemented across 27 countries, 15 countries in Latin America and …