Purpose The purpose of this paper is to explore the relationship between three variables of
strategic orientation (market orientation, technology orientation entrepreneurial orientation) …

Purpose The purpose of this paper is to investigate the relationships between strategic
orientations as well as the role played by them to impact the performance of industrial firms …

Purpose This paper aims to identify the intra-organizational environment factors that affect
entrepreneurial orientation (EO) and examine the mediating role of market orientation (MO) …

This research examines the relationships between entrepreneurial orientation, market
orientation, innovativeness and firm performance on the moderating effect of external …

Purpose–The purpose of this paper is to examine the role of strategic orientations
(technology, alliance, and market orientations) of small and medium-sized enterprises …

The primary objective of this study is to critically examine the effect of strategic orientation on
the performance of small and medium enterprises (SMEs) in Malaysia. Three most …

This paper examines the relationships between entrepreneurial orientation, market
orientation, and firm performance. There has been relatively little research that examines the …

The purpose of this study is to empirically examine the influence of firm characteristics (size,
age, industry type, and ownership) on a firm's strategic orientation. The business …

Today's complex and competitive business environment restricts the managers to plan their
futures strategically. Thus, strategic orientation approach is taking the place of traditional …

Purpose–The purpose of this study is to replicate Kohli and Jaworski, and Kohli's pioneering
market orientation model within a highly growth‐oriented and competitive banking industry …