This paper explores consumer green consumption practices and considers a set of factors,
including cognitive and behavioural level constructs, that influence green consumption. The …

The objective of the chapter is to examine the factors that are essential for the green
purchase behavior among the young consumers in India. The study consists of 343 young …

The growing consumption of goods and services across the world has caused depletion of
natural resources and severe damage to the environment. The repercussions of this …

Purpose–The literature on green consumer behaviour recently focuses upon the Asian
markets. Though environmental consciousness in Indian consumers is observed in the …

The pursuit of a sustainable world has today compelled both companies and individuals to
scrutinize the environmental impact of goods and services. As a result, the field of green …

Increasing awareness of the various environmental problems has led to a shift in the way
consumers go about their life. Many consumers now display concern about environmental …

The world today is currently dealing with enormous environmental challenges.
Deforestation, rising global temperatures, and rising sea levels are a few examples. All of …

Green marketing and green consumerism are on the rise, but not all consumers are equally
green. The success in marketing green products depends on accurately identifying green …

As the natural resources are becoming scarce and the concept of environmentalism is on
the rise, green buying behavior has increased the attention of many academicians and …

People around the world realize that environmental concerns are one of the urgent
problems facing every community. Green marketing practice is now expanding to the Asian …